As part of my job at a real estate company, I assist agents with their social media needs. It varies from SEO to how to login.
Because social media is always redefining itself I am as well. I'll tell you what books I'm reading, what html coding I use and hopefully we figure it all out one, +1, tweet, post and share at a time.
Thursday, July 25, 2013
Wednesday, June 19, 2013
- Click on the blue icon.
- Type your message and use hashtags
- Keep it to under 140 characters
- People use the hashtag symbol before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search.
- Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword.
- Hashtags can occur anywhere in the Tweet – at the beginning, middle, or end.
- Hashtagged words that become very popular are often Trending Topics.
Monday, June 3, 2013
Thursday, May 30, 2013
My Top 3 Social Media Reference Books
By Jine Cockrum
"Simple, powerful marketing strategies every business can afford to implementThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. "Free Marketing" delivers more than 100 ideas to help any small business owner or marketer generate new revenue--with little or no marketing budget.
With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out.Create a "squeeze page," the most powerful one page website you'll ever build. Use simple YouTube videos to grow sales. Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction)and more!
Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest."
Why I like it: It helps me keep my approach to social media fresh.
By: Lon Safko
"Using the systematic approach presented in this comprehensive guide, you'll learn how to: Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment. Determine which social media tactics you should be using with your customers and employees. Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem. Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy. Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects. Implement social media micro- and macro strategies to give your business the competitive edge it needs to survive and thrive.
Virtually every business can use social media to increase sales and profits, and "The Social Media Bible" will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.
If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. "The Social Media Bible" will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition."
Why I like it: It covers everything and is well organized making it the perfect reference. I keep a copy on my desk.
By: Shama Kabani
"In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide.
Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency.
Social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the "Zen” of using social media tools to find your own marketing nirvana.
With a foreword by New York Times bestselling author Chris Brogan and updated content on Google+, online advertising, SEO, and more, the newest edition of The Zen of Social Media Marketing gives you:
-A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page
-A proven process to attract followers and fans and convert them into customers and clients
-The latest updates and step-by-step guidelines for Facebook, Twitter, LinkedIn, Google+, and group-buying sites such as Groupon and LivingSocial
-Tips on why, when, and how to use online advertising
-Essential advice on content marketing and targeted tactics to enhance your SEO
-New information on why self-expression is the true driver of social media use and how to leverage it for your business
-Insights from dozens of leading online marketers and entrepreneurs, with strategies for success"
Why I like it: This book gave me the words to better explain why social media is helpful and how. I recommend EVERYONE in the business world should read this book.
What are your favorite reference books?
Tuesday, May 28, 2013
- To access your page you must first login to your personal facebook
- 2. On the left side of the screen under the word pages will be the title of your page, click it.
Wednesday, May 15, 2013
Search Engine Optimization, or SEO, is the hot topic of the moment. In a world where ‘Google’ is a verb, a company’s success is due largely in part to where they fall on a results search.
For example, when Googling “real estate in Austin TX” and the only companies that came up in the search results were paid ads. General housing sites like ‘realtor.com’ and ‘Zillow’ filled the first page. How does one break through that wall? SEO seems to be that answer.
After reading hundreds of articles and how to guides on the surface has only been scratched on SEO basics. Chris Warden, CEO of Spread Effect, breaks it down into 6 parts in an article called, “Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda),”which I plan on reviewing in more detail.
“On-Page Optimization” – Keywords, Title Tags, Meta descriptions.
Keywords, the good news is you know what that means. Bad news is so does everyone else including you great aunt who calls to ask you how to turn on the internet. Keywords are important for all businesses. Using words and phrases that are informative to the complexity of all that you do, but are simple enough for consumer to understand, is key to your success.
‘Title Tags’ are the title of your webpage that comes up in search engine results. The most effective ones include the title of the company-location area- motto. You only have about 10 words to get you message across so make it count. Refrain from using a web address. It gives the impression your website is untrustworthy. “www.bestcompanyever.com we help you buy the car you want…” People just are not going to give your page a second glace.
“Meta descriptions” are the few sentences found just under the Title Tags in searches. Do not waste the space and repeat your title tag, give the searcher something more. If they are taking the time to read your Meta description they are ready to be hooked. Hook them!
“Content, Content, Content”
Content is not just fancy wording littered with keywords. IT’S SO MUCH MORE. Embedded videos, social media scrolls, and info-graphics are going to be a major staying factor. If your company writes “72% of our business is relocations from out of state,” show it in a graph. People like pictures, it really is that simple.
On a side note with pictures- don’t use stock photos from Google please. The same 8-10 photos of cheerful employees and customers are found on many start up websites. This can discredit your page before a consumer has a chance read the title. Photos are pricey but worth it. They also help transform consumers into customers.
Social content is the key to having a successful SEO; it assists in keeping your site active and current while giving consumers an opportunity to see you on multiple platforms. Think of all the back-links people!
“Mobile website capabilities”
If someone uses a search engine on their phone and you don’t have a mobile site- surprise you are not going to show up. Save your flash effects, because if you do not have a fully functioning mobile website, you will lose business. Phones are getting smarter every day and desktop and laptop sales are down. Your home page needs to have both a clickable phone number to call and a clickable address for mapping capabilities.
There are so many things that go into having an optimum SEO that in all honestly only a webmaster can handle. Ask your IT guy the hard questions about SEO, read the 32 how to pages (including some coding) from Google about SEO. Be educated on what your site needs even if you do not have the programming skills. Remember, there is not a 15 letter combination you can add to the bottom of your website to make it number one on Google.
Wednesday, May 8, 2013
Personal Pages I Use
OKCupid (stop judging me)
Business Pages I Use
The Company Website
When it comes to business pages I feel like I'm lacking. I made it a point to update and verify our company information on the listing websites but I still feel like there are more places out there.
What do you use?